"THE MECHANICS OF CREATIVE THINKING" 

Mads Korsgaard has written the Danish book "Actively Creative - Exploit the Mechanisms of Freestyle" in collaboration with the famous freestyle rapper Pede B. It is published on the major publishing agency People's Press. The odd couple use freestyle rap as a gateway into the human creative mind as they explore and map the psychological mechanisms behind creative thinking. The book received notable attention by the press when it was released in 2018, and it was celebrated with a large-scale release event at The Danish National Museum.  

Here is a video from the book release at The National Museum of Denmark in Copenhagen: